How mobile messaging apps users share information on WeChat: The role of demographic variables

查看全文 作　　者：Shengli [1]DENG;Yanqing [1]LIN

机构地区：[1]Center for Studies of Information Resources, Wuhan University

出　　处：《Chinese Journal of Library and Information Science》索引2015年第4期,共18页

基　　金：jointly supported by the National Social Science Foundation of China(Grant No.:14BTQ044);Wuhan University Academic Development Plan for Scholars born after the 1970s for the project of'research on Internet user behavior';Wuhan University Postgraduate English Course on Internet User Behavior and Luo Jia Youth Scholar of Wuhan University 摘　　要：Purpose: We conducted an empirical study to find out the role of demographic variables in affecting information sharing behaviors of college student users of We Chat. Design/methodology/approach: A questionnaire survey was carried out to investigate the relationship between demographic variables(gender, grade level, dating status, and singleparent family background) and information sharing behaviors of We Chat users. The participants were college students and a total of 255 valid questionnaires were collected. Data was analyzed using descriptive statistics and multiple regression analysis.Findings: Grade level and single-parent family background were found to be significantly correlated with information sharing behaviors whereas no effect of gender was found on information sharing behaviors. Dating status had no significant impact on user browsing behavior, but was related to users' publishing posts and posting replies.Implications: The study will help understand individual differences in information sharing among We Chat users.Limitations: First, the relatively small sample size is a limitation in exploring the effects of demographic variables on user information sharing behaviors. Second, this study only used questionnaire surveys to collect data and more research methods such as interviews should be adopted to improve the accuracy of the study results.Originality/value: This paper is one of the first studies to explore the relationship between demographic variables and user information sharing behaviors on We Chat. 关键词：人口学共享信息应用程序用户消息移动信息共享大学生

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How mobile messaging apps users share information on WeChat: The role of demographic variables

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